Why Blogging is Crucial For Small Businesses
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Blogging is Crucial For Small Business Websites
Blogs are extremely powerful business tools. Not only do they create meaningful relationships between your business and customers, boost revenue, and promote brand awareness - they also increase your ranking on search engines such as Google AND positively impact your bottom line.
EVERY type of business — whether it’s focused on e-commerce, retail, technology, or services — can benefit from publishing and maintaining a blog. By writing about topics that resonate with your audience and incorporating SEO optimization tactics your business can experience a variety of benefits that result from having a blog.
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Benefits of Blogging
There are a variety of reasons why your business should blog. Below, each paragraph explains why it’s a beneficial time investment and addition to your business’s branding, marketing, and sales efforts.
Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP when people look up specific terms and keywords.
Drive organic traffic to your website, social media profiles, and other forms of content in a way that feels natural and doesn’t interrupt your audience.
Educate your leads and customers by helping them stay informed on industry trends and development, and educated about your products, services, and how you can solve their challenges.
Contribute to your inbound marketing tactics so you can avoid having your content feel pushy and “salesy”. To elaborate, inbound marketing is a strategy that centers around attracting leads via content and experiences that are curated just for them, thereby pulling potential customers to a company.
Convert leads and prospects into customers by including helpful and educational information in your blogs so they can understand why your product or service is right for them.
Become known as an expert in the industry and stand out against your competition by writing about the various topics your business and product line is known for or relates to. Depending on your business, these may include how to prepare for Estate Planning, or even blogging about how to dress correctly for an interview.
Foster a sense of community and engage your audience by posting these blogs on your social media accounts! And make sure to have employees share the content as well. This will lead people right to your website!
Support all of your marketing and greater business initiatives by staying consistent with your branding and tone throughout all of your blogs.
Alaina Froton Creatives - Blogging Expert
Overall, blogging should be part of every business's marketing plan. Even if it is just twice a month to start - that is still better than not producing new content at all.
If you’re looking for blogging ideas for your industry, reach out to me!
I love writing and crafting new blog topics for clients that have not been explored - just check out my portfolio!
Your Digital Marketing Besite,
Alaina
